
Enterprise buyers spent 2023β2025 testing generic chat interfaces and getting burned by confident-sounding but wrong answers. In 2026 the standard is RAG (retrieval-augmented generation): every response is grounded in the company's own documents and the source is cited inline.
The single most-overlooked detail in enterprise RAG is row-level permissions on the vector store. If a junior employee can query embeddings of the CEO's mailbox, you have just built the world's most expensive data leak.
Build when your knowledge base is genuinely unique (proprietary research, regulated content). Buy when the use case is standard (HR Q&A, IT helpdesk). smert.ai's consulting practice helps clients make that call in week one of a 90-day engagement.
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